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KMID : 1024520160250121643
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Journal of the Environmental Sciences
2016 Volume.25 No. 12 p.1643 ~ p.1651
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The Impact of Ethical Values on Eco-friendly Attitudes and Behavioral Intentions (Recycling, Reusing, Reducing)
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Song Hyun-Jung
Lee Soo-Hyung
Moon Sun-Jung
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Abstract
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It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.
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KEYWORD
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Ethical obligation, Ethical identity, Altruism, Environmental attitude, Recycling, Reusing, Reducing
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